Mastering Multi-Language Support in HighLevel AI and Platform

If you’re building global client experiences, offering support in just one language is no longer enough. Whether you’re managing a digital agency or serving diverse markets, GoHighLevel’s multi-language support in AI tools and platform interfaces is a game-changer.

In this article, we’re breaking down how to seamlessly configure HighLevel’s AI (Conversation AI and Voice AI), chat widgets, and platform settings to function in different languages—so your business can connect with customers wherever they are, in the language they prefer.

Key Takeaways

🌐 Set platform language preferences at both the agency and sub-account levels.
🛠️ Chat widgets and AI bots must be manually translated.
🤖 Conversation AI uses ChatGPT, which supports many languages naturally.
🎙️ Voice AI supports multilingual speech, though still in beta.
Agency users’ settings override sub-account preferences when logged in

What is HighLevel AI?

HighLevel AI is a suite of intelligent automation tools embedded within the GoHighLevel CRM platform. It allows businesses to:
- Talk to leads and customers through chat and voice using AI
- Automate replies, reviews, emails, and more
- Train bots to understand your business
- Scale support without hiring more people
🧠 The AI is powered by tools like ChatGPT for conversations and advanced voice synthesis for calls.

🧭 Language Setup in HighLevel Platform

🏢 Agency-Level Language Setting

Set the language for all users under the agency profile:

1. Go to Agency View > Settings > Company > Profile
2. Select your preferred language (e.g., English, Spanish, French)
3. This will apply across all sub-accounts if you’re logged in as an agency user.

🧑‍💼 Sub-Account Language Setting

Go to Sub-Account > Settings > Business Profile
Choose a local language specific to that client or region.

✅ Pro Tip: A Spanish-speaking client? Set their sub-account to Spanish for a localized interface.

💬 Customizing Chat Widgets for Different Languages

The Live Chat Widget is your first impression—make it count in the right language.

📝 Steps to Customize:

Go to Sites > Chat Widget
Choose the widget you’d like to edit
Translate:
- Welcome message
- Button label (e.g., “Send” → “Enviar”)
- Title and intro text

🛑 Note: The language dropdown setting doesn’t auto-translate; use manual translations.

✅ Best Practice

Create separate widgets for each language and assign them to specific funnels or regions.

🤖 Enabling Multi-Language Support in Conversation AI

🔧 Setup Steps:

Go to Sub-Account > Settings > Conversation AI
Open or create your bot in the Bot Goals section
In Rules to Follow, add a line like:
* All responses should be in French.

🎭 Customize Your Bot’s Personality

n Configure Intent > Edit Prompt, define:
- Who the bot is (e.g., a friendly Spanish-speaking assistant)
- What it does (e.g., book appointments, answer service questions)
- Any other helpful context (e.g., location details, opening hours)
✅ Example:
“You are a helpful AI assistant who only speaks Spanish and helps users book appointments.”

🎙️ Voice AI Language Settings

Voice AI enables your AI agent to answer calls in different languages. Perfect for multilingual support lines.
🛠️ How to Set It:
1. Go to Settings > AI Agents (Voice AI)
2. Choose your agent
3. Under Voice Settings, select the preferred language
4. Update the initial greeting to match the language
🛑 Beta Alert: Switching between languages mid-call can cause glitches—test carefully.

🎙️ Voice AI Language Settings

Feature	Pay-As-You-Go	Unlimited Plan
Conversation AI	$0.02/message	Included in $97/month AI Employee Plan
Voice AI	$0.13/minute	Included in $97/month AI Employee Plan
Content AI	$0.09/1,000 words	Included in AI Employee Plan
Review AI	$0.08/review	Included in AI Employee Plan
Chat Widget	Free (manual translations)	N/A

📌 The $97 AI Employee plan unlocks unlimited usage across all AI features, including multilingual capabilities.

Frequently Asked Questions

Can one bot switch between languages automatically?

Not yet. You need separate bots or instructions in different languages.

Does Conversation AI understand input in French, Spanish, etc.?

Yes, but it works best when you prompt it to use a specific language.

Are Voice AI and Conversation AI linked in language settings?

No. They’re configured separately—for now.

Is there an auto-translate feature for responses?

No. Manual translation or language-specific bot instructions are required.

Conclusion

HighLevel AI is already a powerful tool—but when paired with multi-language support, it becomes a global business solution. Whether you’re serving clients across borders or supporting local communities in their preferred language, HighLevel has the tools to help you connect.

With a little setup, you can create a seamless, personalized experience for every user—regardless of what language they speak.

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Mastering Multi-Language Support in HighLevel AI and Platform