GoHighLevel vs Vendasta: Which CRM is Best for Your Agency in 2025?

Choosing the right all-in-one platform can be the difference between scaling smoothly and getting stuck in manual work. Two major players in the agency tech space—GoHighLevel and Vendasta—offer strong tools, but in very different ways.

This comparison will help you decide which platform is your perfect fit, whether you’re looking for deep automation or fast service resale.

Key Takeaways

✅ GoHighLevel gives agencies full control over automations, funnels, and client journeys.
✅ Vendasta is built for reselling white-label services with minimal hands-on work.
✅ GoHighLevel uses flat pricing; Vendasta charges per service resold.
✅ Both platforms offer strong CRM, reputation, and automation features.
✅ GoHighLevel = more flexible. Vendasta = more beginner-friendly.

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Platform Overview

🔧 What is GoHighLevel?

GoHighLevel is an all-in-one platform for agencies, designed to centralize sales, marketing, CRM, and automation. You can manage funnels, run SMS/email campaigns, book appointments, and build membership sites—all under one roof.

🏪 What is Vendasta?

Vendasta lets you resell digital services like SEO, websites, PPC, and social media—all pre-built and white-labeled. It’s ideal for agencies that want to offer a variety of services without doing the fulfillment themselves.

Features Breakdown

🛠️ Feature	GoHighLevel	Vendasta

🧩 CRM & Pipelines

Custom pipelines with visual tracking and automation

Built-in CRM with task/project tracking

📨 Email & SMS Automation

Advanced workflows with conditions and triggers

Basic email automation; some built-in campaign tools

📅 Appointment Booking

Built-in calendar integrations with reminders

Not included (requires third-party or service integration)

🔁 Funnel Builder

Drag-and-drop funnel and landing page builder

No funnel builder; relies on pre-made solutions

⭐ Reputation Management

Automates reviews and responses, integrates with Google and Facebook

Strong reputation tools across Yelp, Google, Facebook, etc.

🎓 Membership Areas

Build and sell gated courses
or client portals

Not available

📈 Reporting & Analytics

Deep insights, ROI tracking, call reporting

Dashboard-based reporting for client campaigns and resold services

🧰 White Labeling

Full platform rebranding (URL, dashboard, emails, etc.)

White-label service reselling only

Ease of Use

⚙️ Platform	🟢 User Experience
🧠 GoHighLevel	Powerful, but requires setup and onboarding (ideal for tech-savvy teams).
👶 Vendasta	Quick to start, user-friendly with pre-built services and sales materials.

Pricing Breakdown

GoHighLevel Pricing

💸 Plan	💵 Monthly Cost	📌 Includes
Starter	$97	1 account, funnels, automation, CRM, basic tools
Agency Unlimited	$297	Unlimited accounts, full features, white-label options
Agency Pro (SaaS Mode)	$497	SaaS reselling, AI tools, Stripe rebilling, premium support

✅ No per-client cost. You can grow without extra fees.

Vendasta Pricing

💸 Plan	🔐 Base Price	📦 Add-Ons (Typical Range)
Basic Plan	$99/month	Includes CRM, reputation tools, and marketplace access
White-Label Services	Varies	SEO: $50+, Websites: $100+, PPC: $50+ per client
SEO/Reputation Suite	$150+/month	Premium tools and integrations (billed per client or service used)

⚠️ Pay-per-service model means costs grow with every client you onboard.

Support & Community

💬 Support Option	GoHighLevel	Vendasta
Live Chat Support	✅ 24/7 availability	✅ Limited hours
Zoom Onboarding	✅ Weekly live sessions	✅ For high-tier plans
Help Center	✅ Extensive docs and tutorials	✅ Help articles and ticketing
Community	👥 Large active Facebook group	👥 Smaller but growing user base

Real-World Use Cases

GoHighLevel in Action

You’re a dental marketing agency:

Capture leads with custom funnels
Send automated SMS/email appointment reminders
Trigger review requests automatically
Track call performance with built-in analytics

Vendasta in ActionVendasta in Action

You’re a 2-person agency targeting restaurants:

Resell pre-built SEO and social media packages
Offer branded dashboards with client access
Upsell websites or ads without hiring fulfillment teams
Focus on sales while Vendasta handles deliver

Frequently Asked Questions

Can I customize everything in GoHighLevel?

✅ Yes! You can white-label dashboards, build workflows, and tailor every part of the experience.

Can I resell GoHighLevel as a SaaS?

Yes! The $497 plan includes SaaS Mode for reselling under your brand.

Which platform is more budget-friendly for startups?

GoHighLevel is more cost-effective in the long run due to flat pricing. You can manage unlimited clients under the $297/month plan. Vendasta starts at $99/month, but costs can climb quickly with service add-ons.

Which is better for long-term scalability?

Choose GoHighLevel if you want to scale using automations, white-labeled SaaS, and client retention systems.
Choose Vendasta if your focus is fast growth through quick service reselling, especially with minimal fulfillment resources.

Conclusion

Both GoHighLevel and Vendasta are powerful platforms—but they serve different needs.

If you’re looking to build and control every part of your client journey, automate processes, and scale efficiently, GoHighLevel is your platform.

If your goal is to quickly sell digital services under your own brand without worrying about fulfillment, Vendasta is a solid choice.

In the end, it comes down to how hands-on you want to be with your client delivery.

Ready to explore GoHighLevel? Take advantage of a 30-day free trial with bonus onboarding templates right here.

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GoHighLevel vs Vendasta: Which CRM is Best for Your Agency in 2025?