Kartra vs GoHighLevel

Which All-In-One Platform is Right for You?

Running a business in 2025 often means choosing the right platform to manage your marketing, sales, and client communications. Kartra and GoHighLevel are two of the top contenders in the all-in-one business platform space, but they’re built for different types of users.

If you’re stuck choosing between Kartra and GoHighLevel, this guide is for you. We’ll explore features, pricing, ease of use, and more so you can confidently pick the best tool for your needs.

Key Takeaways

✅ GoHighLevel is ideal for agencies, marketers, and consultants managing multiple clients.
✅ Kartra is best suited for solo entrepreneurs, coaches, and course creators.
✅ GoHighLevel offers advanced automation, white-label options, and unlimited contacts.
✅ Kartra offers a seamless, user-friendly interface with exceptional course and membership features.
✅ Pricing structures differ significantly—GoHighLevel is more scalable, while Kartra is easier to start with.

What is GoHighLevel?

GoHighLevel is an all-in-one marketing and CRM platform built specifically for marketing agencies, consultants, and professionals who manage multiple clients. It combines marketing automation, CRM, funnels, email marketing, SMS automation, and white-label features under one roof.

Who Uses GoHighLevel?

Marketing Agencies
Freelance Marketers
Consultants
SaaS resellers

Standout Features

Unlimited contacts on any plan
Advanced automation workflows
White-labeling & SaaS mode
Built-in CRM and sales pipelines
AI tools for conversations and workflows

What is Kartra?

Kartra is an all-in-one platform designed for solo entrepreneurs, coaches, course creators, and service providers. It helps you build sales funnels, host courses, manage memberships, email campaigns, and handle payments—all within one easy-to-use system.

Who Uses Kartra?

Course creators
Coaches and consultants
Small business owners
Solopreneurs

Standout Features

Drag-and-drop page and funnel builder
Premium membership site and course hosting
Behavioral email automation
Affiliate program management
Built-in video hosting

Feature Comparison

Feature	GoHighLevel	Kartra
White-label / Rebranding	✅	❌
Unlimited Contacts	✅	❌ (limited by plan)
CRM & Sales Pipelines	✅	❌ (basic CRM only)
Advanced Automation (Email, SMS, Calls)	✅	❌ (limited automation)
Drag & Drop Funnel Builder	✅	✅
Built-in Email Marketing	✅	✅
SMS Marketing	✅	❌
Voice Calls & Missed Call Texts	✅	❌
AI Tools (Conversation AI, Workflow AI)	✅	❌
Membership / Course Hosting	✅ (basic)	✅ (premium experience)
Affiliate Management	❌ (needs 3rd-party)	✅
Built-in Calendar & Appointment Booking	✅	❌
SaaS Mode for Reselling	✅	❌
API Access	✅ (on higher plans)	✅
Surveys & Quizzes	✅	✅
Funnel & Website Templates	✅	✅
Video Hosting	❌	✅
Easy to Use for Beginners	❌ (learning curve)	✅

Pricing Comparison Table

Plan	GoHighLevel Pricing	Kartra Pricing
Entry/Starter	$97 per month	$119 per month (Starter)
Mid-Tier	$297 per month (Unlimited Plan)	$149 per month (Silver)
Advanced/Agency	$497 per month (SaaS Pro Plan)	$229 per month (Gold)
Enterprise	Custom pricing for larger needs	$379 per month (Platinum)

Additional Details

✅ GoHighLevel offers unlimited contacts even on lower plans.
✅ Kartra’s pricing is based on the number of leads/contacts you have.
✅ GoHighLevel includes white-labeling at the $297+ plans.
✅ Kartra includes affiliate management and more advanced course features starting from the Gold Plan.

Practical Examples

When to Choose GoHighLevel

If you’re running a marketing agency with 5-10+ clients:

You can create custom dashboards for each client.
Automate lead nurturing, reminders, and follow-ups.
Resell the platform under your brand (SaaS Mode).

When to Choose Kartra

If you’re a coach selling an online course:

- Use the built-in membership site to host your content.
- Design sales funnels with pre-built templates.
- Set up automated email sequences and manage affiliates.

Frequently Asked Questions

Can GoHighLevel replace Kartra entirely?

It depends on your needs. Agencies looking for white-label opportunities will benefit more from GoHighLevel. However, entrepreneurs managing memberships might find Kartra more suitable.

What’s the main advantage of GoHighLevel’s SaaS mode?

SaaS mode allows agencies to rebrand GoHighLevel, offering their clients a seamless, proprietary experience while generating recurring revenue.

Can I switch between plans?

Yes, GoHighLevel allows you to upgrade or downgrade plans at any time based on your business needs.

Does the Starter Plan include automation workflows?

Yes, the Starter Plan includes basic automation workflows, but advanced workflows are available in the Agency Plan and above.

How does the pricing compare?

Kartra’s plans are fixed and tiered, starting at $99/month, whereas GoHighLevel’s usage-based model offers greater flexibility for agencies.

Conclusion

Both Kartra and GoHighLevel are excellent, but your choice depends on your business needs.

✅ Choose GoHighLevel if you run an agency, want deep automation, unlimited contacts, and need white-label options.
✅ Choose Kartra if you’re a solo creator, coach, or course seller who values simplicity and built-in tools for memberships and affiliate marketing.

Still unsure? Try both platforms through their free trials to see which fits your workflow better.

< 🚀CLAIM YOUR 14-DAY GHL FREE TRIAL >

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