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GoHighLevel Pricing
A Complete Guide for Agencies and Businesses about GoHighLevel Pricing Plans
In the Era of digital marketing, GoHighLevel stands out as a strong platform tailored for agencies looking to streamline their workflows. Understanding its pricing structure is crucial to maximizing value for your business.Whether you’re a small agency or scaling to offer SaaS services, this article will provide a comprehensive breakdown of GoHighLevel’s pricing plans, add-ons, and unique features.
GoHighLevel Pricing Plans
GoHighLevel offers Starter, Unlimited, and Agency Pro plans, each unlocking specific features.
The Agency Starter Plan, priced at $97 per month, is GoHighLevel’s entry-level subscription designed for small businesses, solo marketers, or agencies just getting started. It provides a solid foundation to manage CRM, automate marketing workflows, and enhance customer relationships, all within one platform.
Key Features of the Agency Starter Plan
Single Sub-Account Access
1: You get access to one sub-account. This is perfect if you’re managing a single business or client.
2 : Includes all tools required to streamline communication, lead nurturing, and sales.
CRM & Pipeline Management
1: Build and manage sales pipelines to track leads, opportunities, and client progress through stages.
2: Visualize your deals and automate follow-ups to ensure no lead slips through the cracks.
Unlimited Users and Contacts
1:Add as many users and contacts as needed without incurring additional costs.
2: Great for growing businesses looking to centralize all client data.
Marketing Automation
1: Automate email and SMS campaigns to engage leads and customers efficiently.
2: Set up workflows for follow-ups, appointment reminders, and nurture campaigns to save time and improve conversions.
Basic Reporting and Analytics
1: Track your campaigns’ performance with built-in reporting tools.
2: Monitor customer engagement, lead flow, and key metrics to make data-driven decisions.
Email & SMS Marketing
1: Use GoHighLevel’s tools to send bulk emails and SMS directly from the platform.
2: Integrated systems ensure seamless delivery of marketing campaigns.
Calendar Integration
1: Manage appointments effortlessly with calendar scheduling tools.
2: Sync with Google Calendar to coordinate meetings and bookings smoothly.
Website & Funnel Builder
1: Build high-converting websites and sales funnels without needing coding skills.
2: Includes drag-and-drop templates to create landing pages for lead generation.
Reputation Management
1: Manage your business’s online reputation by automating review requests.
2: Send requests via SMS or email to gather reviews from happy customers.
Why the Agency Starter Plan is Best for You
- Ideal for Small Agencies or Individual Businesses
If you’re a freelancer, solo marketer, or managing a single business, the Starter Plan gives you all essential tools without overwhelming costs.
- Affordable Yet Powerful
At $97/month, you get access to CRM, marketing automation, and sales tools under one platform, eliminating the need for multiple subscriptions.
- Time-Saving Automation
Automate repetitive tasks like sending emails, SMS follow-ups, and appointment reminders to focus more on strategic growth.
- Scalable for Growing Businesses
Start with the basics and upgrade to higher-tier plans as your business or client base expands.
- Centralized Client Management
Manage leads, sales pipelines, calendars, and customer communication from a single dashboard.
Who Should Choose the Starter Plan?
- Freelancers looking for a cost-effective CRM and marketing platform.
- Small businesses wanting to centralize lead management and automate campaigns.
- New agencies testing the waters with GoHighLevel to see if it suits their operations.
The Agency Unlimited Plan, priced at $297 per month, is GoHighLevel’s mid-tier offering designed for growing agencies and businesses managing multiple clients. This plan removes limitations, allowing you to scale your operations without restrictions, making it an ideal choice for expanding agencies looking for flexibility and robust tools.
Key Features of the Agency Unlimited Plan
Unlimited Sub-Accounts
1: Allows you to create and manage unlimited client accounts (sub-accounts). This is ideal for agencies managing multiple businesses or scaling operations.
2: Centralize all client management in one platform for improved efficiency.
CRM & Pipeline Management
1: Access advanced CRM tools to organize leads, track opportunities, and manage client interactions.
2: Build custom sales pipelines to optimize lead flow and conversions across multiple accounts.
Unlimited Users and Contacts
1: Add unlimited team members, users, and client contacts at no extra cost.
2: Enable seamless collaboration for teams working across multiple client accounts.
White-Label Desktop App
1: Remove GoHighLevel branding and customize the platform with your agency’s logo, domain, and colors.
2: Deliver a fully branded and professional experience for your clients.
Advanced Reporting and Analytics
1: Track marketing, sales, and performance metrics for all client accounts.
2: Use detailed reports to gain insights, optimize campaigns, and demonstrate measurable results.
Email & SMS Marketing Automation
1: Send bulk emails and automated SMS campaigns to engage leads and clients.
2: Automate follow-ups, nurture workflows, and appointment reminders to boost engagement and save time.
Integrated Website & Funnel Builder
1: Build high-converting websites, landing pages, and sales funnels for all clients.
2: Access drag-and-drop templates to quickly create professional lead-generation pages.
Rebilling Options
1: Rebill costs for LC Phone System and LC Email System to clients at no markup.
2: Offer cost transparency to clients while managing expenses effectively.
Calendar and Appointment Management
1: Integrate calendars for streamlined scheduling across teams and clients.
2: Sync with Google Calendar to manage appointments and bookings efficiently.
Workflow Automations
1: Automate workflows for email, SMS, leads, and follow-ups.
2: Use triggers to send reminders and updates, ensuring consistent engagement across client accounts.
Reputation Management
1: Automate review requests via email and SMS to improve client reputation.
2: Track and manage reviews to boost online credibility for businesses.
API Access
1: Unlock advanced API integrations to connect GoHighLevel with other tools and systems.
2: Customize workflows and automation to fit your agency’s unique needs.
Why the Agency Unlimited Plan is Best for You
The Agency Unlimited Plan is perfect for growing agencies managing multiple clients, offering unlimited sub-accounts, users, and contacts. With white-label branding, advanced automation, and robust CRM tools, you can scale efficiently while providing a professional experience. At $297/month, it delivers unmatched value for agencies looking to streamline operations and maximize profitability.
Who Should Choose the Agency Unlimited Plan?
- Growing Agencies managing multiple clients and looking for an all-in-one platform to streamline operations.
- Medium-Sized Businesses needing unlimited flexibility to scale marketing, CRM, and customer engagement.
- Consultants offering digital marketing, automation, or lead generation services to various clients.
The Agency Pro Plan, priced at $497 per month, is the ultimate package designed for agencies looking to scale, automate, and generate additional revenue through SaaS Mode. It includes all features of the Unlimited Plan, along with advanced capabilities like white-label reselling, rebilling options, and premium AI tools.
Key Features of the Agency Pro Plan
SaaS Mode
1: White-label GoHighLevel and resell it as your own branded software to clients.
2: Manage subscriptions, billing, and client payments seamlessly through Stripe integration.
Unlimited Sub-Accounts
1: Create and manage unlimited client accounts without restrictions.
2: Perfect for scaling agencies managing multiple businesses.
White-Label Branding
1: Customize the platform with your logo, domain, and brand colors for a professional client experience.
2: Remove all traces of GoHighLevel branding, giving you complete ownership.
Stripe Integration for Rebilling
1: Enable rebilling for LC Phone System, LC Email System, and premium AI tools with a markup to create additional revenue streams.
2: Track usage and automate client billing, saving time and ensuring profitability.
Premium AI Features
1: Access Conversation AI, Workflow AI, and Content AI for advanced automation and customer interactions.
2: Automate conversations, lead nurturing, and content creation to save time and improve efficiency.
Advanced CRM and Automation
1: Manage leads, pipelines, and workflows for all client accounts in one platform.
2: Use custom automation workflows to handle follow-ups, reminders, and lead engagement.
Integrated Website & Funnel Builder
1: Build high-converting sales funnels, landing pages, and websites for clients.
2: Use drag-and-drop templates to streamline design and boost lead generation.
Calendar and Appointment Management
1: Simplify scheduling with integrated calendar tools synced with Google Calendar.
2: Allow clients to book appointments and manage schedules seamlessly.
Advanced Reporting and Analytics
1: Gain insights into marketing performance, campaign success, and ROI across all sub-accounts.
2: Use data-driven decisions to optimize campaigns and deliver measurable results to clients
Why the Agency Pro Plan is Best for You
The Agency Pro Plan is best suited for agencies ready to scale and monetize their services by offering GoHighLevel as a white-labeled SaaS platform. It allows you to generate recurring revenue, rebill clients for tools like LC Phone System and AI features, and automate billing seamlessly through Stripe.
With unlimited sub-accounts, premium AI tools, and white-label branding, the Agency Pro Plan empowers you to provide exceptional service, grow your revenue, and position your agency as a leading SaaS provider—all for just $497 per month.
Add-On Services and Features
Beyond the core subscription plans, GoHighLevel offers additional services charged on a pay-as-you-go basis via the Agency Wallet.
LC Phone System
- Pricing: Based on Twilio’s costs for calls and SMS (US/Canada receive a 10% discount).
- Rebilling: Available for Unlimited and Agency Pro plans.
LC Email System
- Send automated and bulk emails without needing third-party providers like Mailgun.
- Pricing: Usage-based, charged per email sent.
Conversation AI
- Monthly Cost: $49 for unlimited AI messages or $0.02 per message on a pay-as-you-go basis.
- Features: Automates customer interactions through AI bots.
Detailed Pricing Breakdown
Here’s a side-by-side comparison of the plans for easy reference:
Plan | Starter | Unlimited | Agency Pro |
Price | $97/month | $297/month | $497/month |
Sub-Accounts | 1 | Unlimited | Unlimited (SaaS Mode) |
White-Label Branding | No | Yes | Yes |
API Access | Basic | Advanced | Advanced |
SaaS Reselling | No | No | Yes |
Twilio Rebilling | No | Yes (No Markup) | Yes (With Markup) |
FAQs About GoHighLevel Pricing
Can I switch between GoHighLevel plans?
Yes, you can upgrade or downgrade your plan anytime based on your needs.
Are there discounts for annual subscriptions?
GoHighLevel currently operates on monthly billing. Check with their support for any special offers.
What is the cost of using SaaS mode?
SaaS mode is included in the $497/month Pro Plan, and additional charges depend on your rebilling setup.
How are SMS and email charges calculated?
They are usage-based and charged through the Agency Wallet. Rates align with Twilio for SMS and Mailgun for emails.
Can I add premium features to lower-tier plans?
While some features like AI are available for all plans, full SaaS capabilities are exclusive to the Agency Pro Plan.
Conclusion
GoHighLevel’s pricing structure is designed to cater to agencies at various growth stages, from small startups to large businesses offering SaaS services. With its transparent pricing and robust features, it remains one of the most cost-effective solutions in the CRM and marketing automation industry.
By choosing the right plan and leveraging add-ons like LC Phone System and Conversation AI, you can maximize your agency’s efficiency, enhance client services, and scale seamlessly.
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