GoHighLevel Pricing Breakdown

A Complete Guide to Plans, Features, and Choosing the Right Option in 2025

If you’ve ever tried managing your marketing, CRM, automation, and lead generation across multiple platforms, you know how messy and expensive it can get. That’s where GoHighLevel steps in—combining everything into a single, powerful system.

In this article, you’ll learn what GoHighLevel is, explore the full pricing breakdown, and discover which plan suits your business model — whether you’re just starting out or scaling as a SaaS provider.

Key Takeaways

GoHighLevel offers three core pricing tiers: Starter ($97), Unlimited ($297), and SaaS Pro ($497) per month.
All plans include automation, CRM, funnel builder, email/SMS, calendar scheduling, and more.
The main differences lie in sub-account limits, white-labeling, SaaS automation, and API access.
GoHighLevel is ideal for agencies, but also effective for coaches, consultants, and software resellers.
Optional add-ons like white-labeled mobile apps and Eliza platform allow further customization.

What is GoHighLevel?

GoHighLevel is a cloud-based marketing automation and CRM platform built for agencies, digital marketers, and SaaS entrepreneurs. It combines the functionality of tools like:

ClickFunnels (funnels and landing pages)
Mailchimp and ActiveCampaign (email marketing)
Calendly (calendar bookings)
HubSpot and Salesforce (CRM)
Zapier (automation workflows)
Intercom or Drift (chat and messaging)

Key Functions of GoHighLevel:

Feature	Purpose
CRM	Manage leads, clients, sales pipelines, and customer records
Funnel Builder	Create high-converting landing pages and lead generation funnels
Automation Workflows	Automate actions like emails, SMS, tagging, and follow-ups
Calendar Scheduler	Set appointments and integrate with Google Calendar or Outlook
Reputation Management	Collect, respond to, and display client reviews
Email/SMS Marketing	Send personalized marketing campaigns and autoresponders
AI Tools	Automate chat with Conversation AI and integrate GPT in workflows
Membership Portals	Build and sell online courses or gated content
White-Label SaaS Mode	Resell GoHighLevel as your own software, charge clients, and automate signups

Who Uses GoHighLevel?

Marketing Agencies managing campaigns, leads, and automation for multiple clients
Freelancers & Coaches looking to centralize marketing tasks
SaaS Entrepreneurs reselling GoHighLevel under their brand with full automation
Service-Based Businesses offering local marketing and CRM services

GoHighLevel Pricing Plans in 2025

GoHighLevel offers three transparent pricing options. Each is designed to fit a different growth stage or business model.

Starter Plan – $97/month

Ideal for: Freelancers, solo marketers, or agencies working with up to 3 clients

This plan gives you full access to GoHighLevel’s core features, making it incredibly affordable for those just getting started.

Includes:

CRM and contact management
Pipeline tracking
Email & SMS automation
Sales funnel and website builder
Booking calendars
AI tools (basic usage)
Up to 3 sub-accounts
Live chat support
Workflow builder

Unsure If the $97 Plan Is Right for You?

👉 Explore the $97 Plan Features in Detail

Unlimited Plan – $297/month

Ideal for: Growing agencies that manage multiple clients or need API integrations

This plan unlocks unlimited sub-accounts, which is essential if you’re managing 5+ clients or offering marketing services at scale.

Includes Everything in Starter, Plus:

Unlimited sub-accounts (client accounts)
API access for integrations with third-party tools
White-label login domain for a branded portal
Priority customer support
Moderate AI usage limits

📌 This plan is perfect if you’re running an agency and need to onboard as many clients as you want without paying more per seat.

SaaS Pro Plan – $497/month

Ideal for: Established businesses that want to create and sell a white-labeled software product

GoHighLevel’s SaaS Mode allows you to become your own software company. New users can sign up on your website and receive an account instantly — all automated.

Includes Everything in Unlimited, Plus:

SaaS Mode with automated sub-account creation
Rebilling features – markup and charge clients for SMS, email, and AI
Custom objects – track more than standard CRM fields
AI upgrades and rebilling tools
Advanced analytics and usage tracking
Integration with Stripe for billing clients

💼 This plan is the foundation for launching a SaaS business using GoHighLevel's backend — no developers needed.

💡 Set up SaaS Mode using this step-by-step guide

Comparison Table

Feature	Starter ($97)	Unlimited ($297)	SaaS Pro ($497)
CRM & Pipelines	✔️	✔️	✔️
Funnel/Website Builder	✔️	✔️	✔️
Email & SMS Marketing	✔️	✔️	✔️
Booking Calendars	✔️	✔️	✔️
Sub-Accounts	3	Unlimited	Unlimited
API Access	❌	✔️	✔️
White-Label Login	❌	✔️	✔️
SaaS Mode	❌	❌	✔️
Rebilling for SMS, AI, Email	❌	❌	✔️
AI Conversation (Chatbot)	Basic Access (no rebill)	Standard Use (no rebill)	Premium + Rebill Enabled
AI Voice Agents (Call Bot)	❌	❌	✔️ (Beta Access + Rebilling)
AI Tools Usage Tier	Basic	Standard	Premium (Unlimited)

🧠 Notes:

AI Conversation is available to all plans, but only SaaS Pro allows for rebilling clients and removing usage caps.
AI Voice Agents are currently in beta, only accessible on SaaS Pro, and will be monetizable soon.
Only SaaS Pro users can unlock white-label AI solutions, pricing control, and advanced usage insights via Wallet.

GoHighLevel Core Plans (2025)

Plan	Monthly Price	Best For	Key Features
Starter	$97/mo	Solo users, freelancers	1 Sub-account, CRM, pipelines, automations, email/SMS, sites & funnels
Agency Unlimited	$297/mo	Growing agencies	Unlimited sub-accounts, API access, branding tools, advanced automation
Agency Pro (SaaS)	$497/mo	Agencies ready to resell GHL as SaaS	Includes SaaS Mode, white-label app, Stripe billing, Twilio rebilling

GHL Add-Ons & Usage-Based Pricing

While the base plans are powerful, GoHighLevel offers several add-ons billed based on usage or as optional subscriptions. Below is a full breakdown.

📞 LC Phone System – Pricing Breakdown

Service	Cost	Notes
Local Phone Number	$1.15 / month	Monthly recurring charge
Toll-Free Number	$2.15 / month	Monthly recurring charge
Outbound SMS	$0.0079 / segment	Per message segment
Inbound SMS	$0.0079 / segment	Per message segment
Outbound Voice Call	$0.0180 / minute	Includes web/mobile dialer client usage
Inbound Voice Call	$0.0085 – $0.0220 / minute	Based on local vs toll-free routing
Caller ID Lookup / Spam Detection	$0.01 / lookup	Optional; includes name & spam status
Rebilling (SaaS Pro Only)	✅ Enabled	Add profit margin via Wallet system

✉️ LC Email System (Transactional/Marketing Email)

Service	Cost	Notes
Email Sending	$0.675 per 1,000 emails	Competitive rate vs. typical SMTP providers
Email Verification	$2.50 per 1,000 emails	⚡ Way cheaper than Mailgun ($12/1k)
2-Way Sync for Gmail/Outlook	✅ Supported	Native integration for seamless replies
Rebilling (SaaS Pro Only)	✅ Enabled	Profit from client usage via Wallet

🤖 AI Tools (NEW: Monetize with SaaS Pro)

Conversation AI (Smart Chatbot)

Cost: ~$0.02 per interaction OR $49/month unlimited per sub-account
Modes: Suggestive, Autopilot, or Off
Uses: Answer FAQs, book appointments, handle lead queries
✅ Train using your web URLs or Q&A pairs
✅ Integrated with SMS, Webchat, Facebook, IG, Google Business

📎 Learn more: Conversation AI Bot Explained

🎙️ Voice AI (AI Call Agents)

Feature	Details	Notes
Availability	SaaS Pro Plan Only	Currently in Beta
Pricing	Coming Soon	Usage-based pricing to be announced
Functionality	Handles inbound & outbound voice calls	AI-driven natural language conversations
Use Cases	Missed-call handling, follow-ups, bookings	Integrated with workflows & calendars
Voice Customization	Supports tone, language, and personality	Ideal for branding AI experience
Integration Channels	Phone, Workflows, Calendars	Native to HighLevel voice environment
Rebilling (SaaS Pro Only)	✅ Enabled	Monetize AI voice services per client

💼 Let AI Handle Your Calls

Voice AI can answer, engage, and convert leads 24/7—so you never miss an opportunity.

Explore Voice AI Agents

Platform Features Included in All Plans

Drag-and-drop Website & Funnel Builder
Workflow Automation (email, SMS, WhatsApp, AI actions)
CRM & Pipelines
2-way Email and SMS Communication
Booking Calendars & Reminders
Invoicing, Payments, Reputation Management

Snapshot Import & Account Cloning
Integrations with Facebook, Google, QuickBooks, Zapier & more

💡 Pro Tip: The $497 SaaS Mode lets you white-label the entire platform and charge clients recurring fees with rebilling tools.

Who Should Use Each Plan?

Business Type	Recommended Plan	Why?
Solo marketer or coach	Starter ($97)	Affordable access to core tools for up to 3 client setups
Mid-size marketing agency	Unlimited ($297)	Manage unlimited clients with custom branding and API tools
SaaS startup or reseller	SaaS Pro ($497)	Create your own SaaS platform with auto sign-up and billing

Frequently Asked Questions

Can I switch between GoHighLevel plans?

Yes, you can upgrade or downgrade your plan anytime based on your needs.

Are there discounts for annual subscriptions?

GoHighLevel currently operates on monthly billing. Check with their support for any special offers.

What is the cost of using SaaS mode?

SaaS mode is included in the $497/month Pro Plan, and additional charges depend on your rebilling setup.

How are SMS and email charges calculated?

They are usage-based and charged through the Agency Wallet. Rates align with Twilio for SMS and Mailgun for emails.

Does GoHighLevel offer a free trial?

Yes, a 14-day free trial is available for all plans.

Conclusion

GoHighLevel’s pricing offers unmatched value by bundling marketing automation, sales funnels, CRM, calendar tools, AI features, and white-label branding into one platform.

If you’re starting out, the $97 plan is all you need to serve 1–3 clients.
If you’re growing an agency, the $297 plan offers scale and flexibility.
And if you want to build a SaaS company, the $497 plan gives you everything — automation, rebilling, and your own branded platform.

Instead of managing multiple tools, GoHighLevel lets you run your entire business in one place — and monetize it however you choose.

< 🚀CLAIM YOUR 14-DAY GHL FREE TRIAL >

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GoHighLevel Pricing Breakdown