A Comprehensive Analysis of CRM Functionality
In the dynamic realm of digital marketing, choosing the right CRM platform is crucial for the success of any business. HighLevel and HubSpot are two prominent players in this arena, each offering a myriad of features designed to streamline marketing efforts. In this blog post, we’ll dissect the CRM functionalities of both platforms, providing a detailed comparison to help you make an informed decision. Let’s dive into the world of CRM with a focus on the key aspects: Gohighlevel vs HubSpot.
Versatile CRM Features: Powering Marketing Campaigns
HighLevel’s CRM functionality is a powerhouse of tools, including:
- SmartLists: Offering precise audience segmentation, enabling targeted marketing campaigns.
- Multi-Channel Communication: Integrating emails, two-way SMS, outbound calling, call tracking, and call recording for seamless client engagement.
- Powerful Builders: From form, survey, funnel, and website builders, HighLevel empowers agencies to craft visually appealing and interactive content without the need for extensive coding skills.
- Online Scheduling: Simplifying appointment setting for clients, enhancing user experience.
- Robust Automation: Automating tasks such as follow-ups, lead nurturing, and scheduling, saving time and ensuring consistency.
- Comprehensive Reporting: Providing insights into campaign performance, user engagement, and conversion rates, aiding data-driven decision-making.
GoHighLevel was created to be an all-in-one CRM solution for marketing agencies, effectively replacing the dozens of software packages that these agencies use, programs like:
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Mailchimp
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Pipeline
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Hubspot
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SalesForce
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Woodpecker
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Calendly
Go High Level is by far THE BEST CRM for digital marketing agencies. It’s affordable and has all the features that you need to help monitor you and your clients’ campaigns and messages.
The dashboard has a clean and intuitive UI design that immediately displays opportunities, pipeline value, conversion rate, funnel overview, and any existing tasks you may have open.
It’s also excellent to provide your clients access to their accounts using the same platform, saving you from having to open yet another new account.
begins at $97 per month. constructed specifically for businesses a simple user interface Regularly introduced features include landing pages. fantastic support crew no predictive dialling The only other option for emails is Mailgun. CRMs are widely used.
There are so many alternatives available if you are a small business owner looking for a CRM to automate your operations that it is just hard to pick the ideal one.
Sharp Spring Landing Pages was one of the very few companies for a very long time that utilised a CRM designed exclusively for agencies, and Close is my personal favourite CRM for any sort of market.
Go High Level is a brand-new product that uses a different approach to reach the exact same customer market. A new SaaS solution should go in this way since it is quite exciting.
Similar solutions like Close, Outreach, and so forth exist, however they cater to different types of clients rather than only local marketing agencies. Free software with the purchase of an agency plan Soleadify’s 2 way landing pages are $499 per month (get a constant circulation of targeted regional business leads for your company)
Just a few licences are still available as a bonus when purchasing any plan, including the $47/month Sticky Reviews software provided by digital marketing firms landing sites (easily include reviews to your agency site and enhance authority & social evidence)
High Level guarantees to bring a great deal of functionality under digital marketing agencies a single tool that will make it possible for a marketing firm to stop using many other individual tools designed for a specific function like email marketing, two-way text messaging, etc.
Hubspot
Hubspot is a great CRM choice for any digital marketing company that’s just starting out, and it’s perfect for scaling.
All of Hubspot’s core features, such as contact management, Gmail and Outlook integration, reporting dashboard, canned snippets, email tracking and notification, meeting scheduling, and a tonne more, are available without charge. However, as your clientele expands and you find that you require access to more sophisticated features, you’ll need to scale up your membership. The premium tiers might be quite pricey, but they’re worth it!
Through a tried-and-true fusion of corporate strength and best-in-class usability, HubSpot’s Marketing Hub drives growth and innovation. HubSpot is designed for companies that want to develop and mature their strategy while being flexible enough to adjust to shifting consumer tastes and market conditions. Due to HubSpot’s commitment to a free and open environment, you will also have the freedom to personalise your toolkit.
With offerings for both marketers and developers, HubSpot enables teams to produce content using their preferred tools and technology. Marketing Hub’s online tools from HubSpot make it simple for marketers to produce content rapidly.
Pick from thousands of free templates in HubSpot’s asset marketplace or customize your own in minutes with our drag-and-drop editor. Launch landing pages that look perfect across devices, with smart content that changes based on who’s viewing your page.
HubSpot started as a marketing automation company and was focused on only this for about a decade, until it launched its CRM and sales platform at the end of 2014.
HubSpot has generally targeted medium-sized businesses, but following its IPO, it also invaded smaller businesses and enterprises, focusing on both a freemium model and an enterprise sales technique to grab some of these markets.
Its objective is to provide non-enterprise clients a CRM package that is simpler to install. This suite is composed of a number of products, each of which has a unique cost structure and capability level.
When comparing HubSpot to directly competing CRMs like Salesflare and Pipedrive, we have to consider that what’s normally offered in one package, is split up between two different packages in the free CRM and the paid Sales Hub: features like email tracking, email sequences, email scheduling, calling, multiple pipelines, … are only available when getting the Sales Hub next to the CRM.
Hubspot Pricing: What do I get?
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Marketing Hub, from $50, includes the tools a business needs to attract customers and convert contacts into leads.
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Sales Hub, from $50, lets a business track every lead interaction and every deal pipeline.
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Service Hub, from $50, allows a business to keep its entire client base happy with fast, smart customer service.
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Growth Suite, from $113, is actually a package of hubs; It includes the Marketing Hub, Service Hub, and Sales Hub, but with a 25% discount applied to all of them.
It might be quite overwhelming to compare all of Hubspot’s numerous plans and levels. We’ve split down the anticipated prices to enable potential clients have a clear picture of how much they could be spending for each plan.
Here is a table detailing how much a company with a ten-person team and 10,000 contacts to manage should budget for setup fees and monthly charges over the course of a year. Since all Hubspot plans are invoiced annually, this ought provide give a decent idea of how much that company could have to pay up front.
Verdict
As you can see, there are many solutions available when selecting marketing automation software. The secret is picking a solution that meets your needs while staying within your budget.
For instance, choose a supplier with a great reputation for A+ customer care is generally a smart option if you are aware that your staff lacks technical expertise. Before using your credit card, make sure you have a solid strategy in place and a clear grasp of your marketing objectives.
You don’t want to pay for more features than you need any more than you want to cobble together solutions for missing capabilities. Remember, no matter which option you choose, marketing automation software is not a pangea—it’s a tool that is only as effective as the plan behind it.