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Smart Email Scheduling in GoHighLevel

Smart Email Scheduling in GoHighLevel: Easy Strategies to Boost Open Rates
When it comes to email marketing, timing is everything. You may have the perfect message, but if it’s delivered at the wrong time, chances are it won’t be read.
With GoHighLevel, you can schedule your emails to send exactly when your contacts are most likely to open them. This guide will show you how to use GoHighLevel tools to automate and time your emails effectively, resulting in better engagement, more opens, and improved performance.
Key Highlights
- Choose the best days and times to schedule emails
Automate emails using GoHighLevel workflows
Send emails based on each contact’s time zone
Boost engagement by combining email and SMS
Test different send times to improve results
Monitor open rates using built-in analytics
Why Scheduling Emails is Important
If you send emails when people are busy or sleeping, they might never open them. With GoHighLevel, you can automate your emails to send at the right time.
This means:
More opens ✅
More clicks ✅
More replies ✅
Why timing matters in email campaigns
Even the best emails can be overlooked if sent at the wrong time. Automating your email delivery based on your audience’s behavior and time zone is a smart move.
GoHighLevel makes this easy with features like:
Time-based “Wait” steps
Custom contact time zones
Email templates
Workflow triggers
Real-time analytics
These tools help ensure your emails reach the right person, at the right time, with the right message.
Best times to send emails
Data shows that certain times work better than others for email open rates. Here’s what experts and users have found:
🗓 Best Days:
Tuesday
Wednesday
Thursday
⏰ Best Time:
Between 9:00 AM and 11:00 AM (your contact’s local time)
❌ Avoid:
Early Mondays (busy inboxes)
Late Fridays (weekend distractions)
To make this work, you can use custom fields like {{contact.timezone}}
in your workflows, ensuring emails go out according to each person’s time zone.
How to schedule emails in GoHighLevel
Follow these simple steps to create a scheduled email in GoHighLevel:
Step 1: Build a new workflow
Go to Automations → Workflows
Click + Create New Workflow
Select Start from Scratch
Step 2: Add a trigger
Choose a trigger like Form Submitted, Tag Added, or Appointment Booked
Step 3: Insert a Wait step
Add a “Wait until…” step
Select a specific time and day (e.g., Tuesday at 10:00 AM)
Step 4: Add the email
Use the “Send Email” action
Choose a saved template or write a new message
Add personalization using merge fields (e.g.,
{{contact.first_name}}
)
Step 5: Activate your workflow
Review all steps and click Publish
Now your emails will be sent automatically at the perfect time!
Use templates to simplify your email process
GoHighLevel lets you create and store email templates so you don’t have to write from scratch every time.
To create a template:
Go to Marketing → Emails → Templates
Click + New, design your email, and save it
You can insert templates into workflows or use them for bulk emails, saving time and keeping your messaging consistent.
How to schedule emails in GoHighLevel
Add more impact to your campaigns by following up your emails with SMS messages.
Example Workflow:
Send Email
Wait 2–3 hours
Send SMS:
“Hey {{contact.first_name}}, just checking if you saw the email we sent earlier today. Let us know if you have any questions!”
This two-step approach works especially well for:
Promotions
Appointment reminders
Urgent announcements
Test different send times to see what works best
Not sure what time is best? Run a test.
A/B Testing Setup:
Create two similar workflows
In Workflow A, schedule the email for 10:00 AM
In Workflow B, schedule it for 3:00 PM
Track results using GoHighLevel’s Email Analytics
Compare open and click rates to find out which time works better for your audience.
GoHighLevel email costs
GoHighLevel supports sending emails through Mailgun or LeadConnector (LC Email). Here’s what you can expect in terms of cost:
Feature | Estimated Cost |
---|---|
Email Send | ~$0.001 per email |
Email Templates | Included |
Email Analytics | Included |
Email Validation (Optional) | ~$0.005 per check |
Workflow Automation | Included |
If you’re using the $497 SaaS Plan, you can also rebill email usage to your clients and earn a profit.
Frequently Asked Questions
Can I send emails at my contact’s local time?
Yes! Use the contact’s time zone field and the “Wait Until” action to match local hours.
Can I automate weekly emails like newsletters?
Absolutely. Use recurring workflows or campaigns for newsletters, onboarding, or updates.
Can I pause or change a scheduled email?
Yes. Edit or pause any workflow step at any time from your automation dashboard.
Does GoHighLevel track email performance?
Yes. Go to Marketing → Emails → Analytics to check opens, clicks, and more.
Conclusion
Perfectly scheduling your emails in GoHighLevel isn’t just a good idea—it’s a game-changer. With the right timing, you’ll see more people opening, reading, and responding to your messages.
Use these tips to:
Time your emails effectively
Automate campaigns with workflows
Personalize delivery using time zones
Track results and improve over time
By implementing smart email scheduling today, you’ll improve engagement and get better results from every campaign
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