HighLevel vs Lead Connector Mobile Apps

What’s the Difference, and Which One Should You Use?

If you’re part of the GoHighLevel community or just exploring CRM tools for your business, you’ve likely come across the HighLevel app and Lead Connector mobile apps. At first glance, they seem the same—but dig a little deeper, and you’ll find key differences that matter for agencies, business owners, and clients.

In this article, we’ll break down the differences in a clear, simple way so you know exactly which app to use and why.

Quick Takeaways

Both apps offer the same features—calls, texts, calendar, automations, invoices, and more.
The difference is branding: HighLevel is branded, Lead Connector is neutral.
Lead Connector is ideal for clients who shouldn’t see GoHighLevel’s name.
You can create your own white-labeled app with your logo and name (for an extra fee).
All options are available through your GoHighLevel desktop dashboard.

What Are the HighLevel and Lead Connector Apps?

GoHighLevel offers three mobile app versions:

HighLevel App—Branded for agency owners
Lead Connector App—Generic for clients
White-Labeled App—Fully customized with your brand

Functionality is the same, but what your clients see is what changes.

HighLevel App

✅ What It Is

The HighLevel app is the official mobile app from GoHighLevel. When you search for it in the app store, you’ll see their logo and branding.

🔧 Features

Works for managing multiple client accounts (sub-accounts)
Great for internal teams and admins
View conversations, invoices, tasks, appointments
Supports multiple languages and dark mode
Business card scanning and tap-to-pay included

🎯 Best For

Agency owners or staff
Users managing multiple clients

Lead Connector App

✅ What It Is

The Lead Connector app is exactly like the HighLevel app—but without GoHighLevel branding. It’s designed to look neutral and is meant for your clients.

🔧 Features

Same features: CRM tools, messaging, calendar, invoices
No HighLevel logos or names
Professional and discreet interface

🎯 Best For

Businesses using your agency’s CRM
Clients who don’t need to know it’s powered by HighLevel

📌 Tip

You can choose which app your clients are shown by adjusting the Mobile App Settings in your desktop dashboard.

White-Labeled App

✅ What It Is

Want your app in the App Store or Google Play—with your name, logo, and brand colors? That’s what the white-labeled version is for.

💰 Pricing Breakdown

tem	Price (Monthly)

GoHighLevel Pro Plan

$497

White-Labeled App Add-On

$497

🎯 Best For

Agencies looking to build trust with their brand
Businesses that want full control of branding and user experience

🌟 Example

If your agency is called “BlueSky CRM,” your custom app can appear in app stores as “BlueSky CRM,” with your colors and logo on the app icon and inside the app interface.

Comparison Table

Feature	HighLevel App	Lead Connector App	White-Labeled App
Branding	HighLevel Logo	Neutral (no branding)	Your Logo & Colors
Target User	Agency Owners/Admins	Business Clients	Business Clients
Multi-Account Access	✅ Yes	❌ No	❌ No
Customization	❌ No	❌ No	✅ Full Branding
App Store Listing	HighLevel	Lead Connector	Your Custom App Name
Price	Included in base plans	Included in base plans	$497/month (extra)

How to Choose the Right App

Here’s a simple step-by-step to help you decide:

1. Are you managing clients or internal operations?
  - Use the HighLevel app
2. Are you giving your client access to the CRM?
  - Send them the Lead Connector app
3. Do you want your app name, logo, and brand in the store?
  - Go for the White-Labeled App (additional cost)

How to Set Up App Access for Clients

Login to your GoHighLevel dashboard
Go to Agency Settings > Mobile App
Choose which version (Lead Connector or white-labeled) your clients should download
Send them the download link via Launchpad or the Mobile App tab in their sub-account

Frequently Asked Questions

Do the apps have different features?

Nope. They’re 100% the same in functionality. The only difference is the branding.

Can I use the Lead Connector app for my business?

Yes, absolutely! If you’re a business owner and your agency uses HighLevel, you’ll likely use the Lead Connector app.

How much does a white-labeled app cost?

It’s an extra $497/month, on top of your existing plan. Total = $994/month if you’re on the Pro Plan.

Is there an Android and iOS version?

Yes! All three app versions are available on both platforms.

Can clients log in with the same credentials?

Yes. Your clients will log into the app using the same login they use for the desktop version.

Conclusion

Whether you’re managing multiple businesses or delivering CRM tools to clients, the HighLevel and Lead Connector apps give you powerful features—right in your pocket. The only question is: how much control over branding do you need?

Go HighLevel app for internal use
Go Lead Connector for client access
Go white-labeled for total brand control

💡 Whichever you choose, your team and clients will love having the entire CRM experience available anytime, anywhere.

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HighLevel vs Lead Connector Mobile Apps