GoHighLevel vs Copper: The Ultimate CRM Comparison

Choosing the right CRM can make or break your business’s customer relationships, marketing efficiency, and automation processes. Two popular contenders—GoHighLevel and Copper CRM—offer robust features, but cater to different needs.

In this article, we’ll compare GoHighLevel vs Copper across crucial factors like automation, integrations, pricing, and ease of use to help you decide which CRM suits your business best.

Key Takeaways

✅ GoHighLevel excels in automation, marketing tools, and white-labeling for agencies.
✅ Copper CRM is best for businesses deeply integrated with Google Workspace.
✅ GoHighLevel SaaS mode allows agencies to resell the platform with their branding.
✅ Copper has a more user-friendly interface but lacks GoHighLevel’s advanced marketing automation.
✅ Pricing: GoHighLevel plans start at $97/month, while Copper starts at $29/month per user.

GoHighLevel vs Copper CRM: Feature Comparison

1. Overview

GoHighLevel is an all-in-one marketing and sales automation platform, designed primarily for agencies and businesses looking for automation, lead generation, and white-label solutions.
Copper CRM is a Google Workspace-based CRM that focuses on ease of use, email automation, and relationship tracking for small businesses and teams.

Feature	GoHighLevel	Copper CRM
Best For	Marketing agencies, SaaS providers, sales teams	Small businesses, Google Workspace users
Automation	Advanced workflow automation, triggers, AI-driven conversations	Basic email automation, task reminders
Integrations	Zapier, Stripe, Google Ads, Facebook Ads, Twilio, WordPress	Deep Google Workspace integration, Zapier, Slack
White Labeling	✅ Available (for agencies & SaaS mode)	❌ Not available
Pipeline Management	✅ Yes, customizable sales pipelines	✅ Yes, but more basic
AI Features	Conversation AI, Workflow AI	❌ None
Mobile App	✅ Yes	✅ Yes

2. Automation & AI Capabilities

GoHighLevel: The King of Automation
GoHighLevel is designed for agencies and marketers, making it a powerhouse in automation and AI-driven workflows. Key automation features include:
- Advanced workflows (emails, SMS, and sales funnels)
- AI-powered Conversation AI for automated customer interactions
- Pipeline automation to track leads and nurture them automatically
- Appointment booking automation
Copper CRM: Simpler, Less Customizable Automation
Copper focuses on basic task and email automation rather than advanced workflows.
- Automates email follow-ups and contact organization
- Task reminders for sales teams
- No AI-driven automation like GoHighLevel
✅ Winner: GoHighLevel (More powerful automation and AI)

3. Integrations

- GoHighLevel integrates with Twilio, Stripe, Facebook Ads, Google Ads, and WordPress, making it ideal for agencies running paid ads and marketing campaigns.
- Copper CRM has deep integration with Google Workspace (Gmail, Google Calendar, Google Drive), making it seamless for teams already using Google.

4. Customer Support

- GoHighLevel
  - 24/7 live chat and Zoom calls
  - Phone support for agencies
  - Extensive knowledge base and onboarding help
  Copper CRM
  - Email and chat support (business hours only)
  - Limited phone support
  - Google support articles
  ✅ Winner: GoHighLevel (Better support options)

GoHighLevel vs Copper CRM: Pricing Comparison

GoHighLevel Pricing

Plan	Cost	Features
Starter Plan	$97/month	Full CRM, automation, pipelines, SMS, email marketing
Unlimited Plan	$297/month	Everything in Starter + unlimited sub-accounts + SaaS mode
Agency Pro Plan	$497/month	Everything in Unlimited + advanced rebilling & AI features

Copper CRM Pricing

Plan	Cost per User	Features

Basic

$29/month

Email integration, pipeline management

Professional

$69/month

Workflow automation, reporting, integrations

Business

$134/month

Advanced automation, API access

💰 GoHighLevel is more expensive upfront, but agencies can resell it via SaaS mode to make money.
💰 Copper is more affordable but costs add up with per-user pricing.

✅ Winner: Depends on use case (GoHighLevel is better for agencies, Copper is cheaper for individuals/small teams)

FAQ

Which CRM is better for marketing agencies?

GoHighLevel—It offers advanced automation, white-labeling, and SaaS mode for reselling.

Can I white-label GoHighLevel?

Yes, GoHighLevel’s SaaS mode lets you rebrand and resell it.

Which CRM offers better automation?

GoHighLevel—It has advanced workflow automation, AI-powered chatbots, and SMS/email triggers, whereas Copper offers only basic email follow-ups and task automation.

Which CRM has better customer support?

✅ GoHighLevel offers 24/7 live chat, Zoom support, and phone support for agencies.
❌ Copper CRM provides only email and chat support during business hours.

Conclusion

🚀 Choose GoHighLevel if you need:
✔ Powerful marketing automation and AI
✔ White-label SaaS mode for agencies
✔ Sales and lead tracking with automation

💡 Choose Copper CRM if you need:
✔ A simple CRM for Google Workspace users
✔ Affordable per-user pricing
✔ Email and task automation for small teams

👉 Final Verdict: GoHighLevel is the better choice for agencies and businesses that need automation, while Copper is best for small teams using Google Workspace.

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GoHighLevel vs Copper: The Ultimate CRM Comparison