GoHighLevel vs ClickFunnels 2.0

When it comes to building sales funnels and automating your marketing, two tools stand out: GoHighLevel and ClickFunnels 2.0. Both platforms promise to streamline your business processes, but which one is the right fit for you? Whether you’re a small business owner, a marketer, or an agency, this comparison will help you decide.

In this article, we’ll break down the features, pricing, and use cases of both tools. By the end, you’ll have a clear understanding of which platform aligns with your goals and budget.

Key Takeaways

GoHighLevel is an all-in-one platform combining CRM, marketing automation, and funnel building.
ClickFunnels 2.0 focuses on funnel creation but now includes enhanced features like website hosting and email marketing.
Pricing varies significantly, with GoHighLevel offering more value for agencies and ClickFunnels 2.0 catering to beginners and established businesses.
Both tools have unique strengths, so your choice depends on your business needs and technical expertise.

What is GHL?

GHL (GoHighLevel) is an all-in-one CRM (Customer Relationship Management) and marketing automation platform designed to help businesses and agencies streamline their operations. It combines a wide range of tools into a single platform, making it a popular choice for businesses that want to manage everything from lead generation to customer retention in one place.

What is ClickFunnels 2.0 ?

ClickFunnels 2.0 is the upgraded version of the popular sales funnel software, ClickFunnels. Launched as a significant overhaul of the original platform, ClickFunnels 2.0 aims to provide users with more advanced features, improved functionality, and a more streamlined experience for building high-converting sales funnels, landing pages, and websites.

Feature Comparison: GoHighLevel vs ClickFunnels 2.0

1. Overview: What Do These Platforms Do?

Feature	GoHighLevel	ClickFunnels 2.0

Primary Use

CRM, automation, marketing,
client management

Sales funnels, lead generation,
landing pages

Who It’s Best For

Agencies, service-based businesses, and SaaS providers

Coaches, course creators, eCommerce, affiliate marketers

Funnel Builder

✅ Yes, but not as intuitive

✅ Yes, industry-leading

CRM & Contact
Management

✅ Advanced

❌ Limited

Email & SMS
Automation

✅ Built-in

✅ Email only

Membership Sites

✅ Yes

White Labeling

✅ Yes (great for agencies)

❌ No

Website Builder

✅ Yes

Integrations

✅ Zapier, Stripe,
Twilio, etc.

✅ Stripe, PayPal,
Kajabi, Shopify, etc.

2. Funnel & Website Building

GoHighLevel offers funnel-building features, but they are not as refined as ClickFunnels. However, it includes a full website builder.

ClickFunnels 2.0: Known for its drag-and-drop funnel builder, pre-built templates, and A/B testing for conversions.

3. CRM & Automation

GoHighLevel: Complete CRM with workflow automation, contact management, lead scoring, and SMS/email follow-ups.
ClickFunnels 2.0: Limited CRM features—mostly focused on capturing leads and nurturing them through email sequences.

4. Email & SMS Marketing

GoHighLevel: Built-in email, SMS, and voice automation with trigger-based workflows.
ClickFunnels 2.0: Integrates with third-party email tools but lacks SMS marketing.

5. Membership & Course Hosting

GoHighLevel: Membership & course hosting is available with automation.
ClickFunnels 2.0: Membership sites & course hosting but with limited automation features.

6. Pricing Breakdown

Plan	GoHighLevel Pricing	ClickFunnels 2.0 Pricing

Starter Plan

$97/month (Basic CRM & marketing)

$147/month (Basic Funnels)

Unlimited Plan

$297/month (All features + SaaS mode)

$197/month (Advanced Funnels)

Agency Pro
Plan

$497/month (White-label CRM,
SaaS mode, AI automation)

$297/month (Pro Funnels)

Which Platform Should You Choose?

✅ Choose GoHighLevel if:
✔️ You run an agency and need a CRM with client management and automation.
✔️ You want email, SMS, and automation included.
✔️ You need a white-label solution to resell under your brand.
✔️ You want membership and course hosting with automation.

✅ Choose ClickFunnels 2.0 if:
✔️ You’re a course creator, coach, or entrepreneur focused on high-converting funnels.
✔️ You prioritize drag-and-drop funnel building over CRM and automation.
✔️ You need a platform with pre-built funnel templates and A/B testing.
✔️ You don’t need advanced automation or SMS marketing.

FAQs: GoHighLevel vs ClickFunnels 2.0

Can I use GoHighLevel for sales funnels?

Yes, GoHighLevel has a funnel builder, but ClickFunnels 2.0 is better for high-converting, pre-built sales funnels.

Does GoHighLevel offer a free trial?

Yes, GoHighLevel offers a 14-day free trial, while ClickFunnels 2.0 provides a 14-day trial for $1.

Which platform is better for agencies?

GoHighLevel is better for agencies because it offers CRM, automation, white-labeling, and SaaS mode.

Can I send SMS and emails from ClickFunnels?

ClickFunnels 2.0 only supports email marketing (via integrations), but GoHighLevel offers built-in SMS, email, and automation.

Conclusion:

If you need a full CRM, automation, and marketing system, GoHighLevel is the best choice. However, if you’re focused purely on building high-converting funnels, ClickFunnels 2.0 might be better.

🚀 Final Recommendation:

For agencies & automation-focused businesses → Choose GoHighLevel
For funnel builders & course creators → Choose ClickFunnels 2.0

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