GoHighLevel vs ClickFunnels 2.0

When it comes to building sales funnels and automating your marketing, two tools stand out: GoHighLevel and ClickFunnels 2.0. Both platforms promise to streamline your business processes, but which one is the right fit for you? Whether you’re a small business owner, a marketer, or an agency, this comparison will help you decide.

In this article, we’ll break down the features, pricing, and use cases of both tools. By the end, you’ll have a clear understanding of which platform aligns with your goals and budget.

Key Takeaways

  • GoHighLevel is an all-in-one platform combining CRM, marketing automation, and funnel building.

  • ClickFunnels 2.0 focuses on funnel creation but now includes enhanced features like website hosting and email marketing.

  • Pricing varies significantly, with GoHighLevel offering more value for agencies and ClickFunnels 2.0 catering to beginners and established businesses.

  • Both tools have unique strengths, so your choice depends on your business needs and technical expertise.

What is GHL?

GHL (GoHighLevel) is an all-in-one CRM (Customer Relationship Management) and marketing automation platform designed to help businesses and agencies streamline their operations. It combines a wide range of tools into a single platform, making it a popular choice for businesses that want to manage everything from lead generation to customer retention in one place.

What is ClickFunnels 2.0 ?

ClickFunnels 2.0 is the upgraded version of the popular sales funnel software, ClickFunnels. Launched as a significant overhaul of the original platform, ClickFunnels 2.0 aims to provide users with more advanced features, improved functionality, and a more streamlined experience for building high-converting sales funnels, landing pages, and websites.

Feature Comparison: GoHighLevel vs ClickFunnels 2.0

1. Overview: What Do These Platforms Do?

FeatureGoHighLevelClickFunnels 2.0
Primary Use        CRM, automation,   marketing,
        client management		Sales funnels, lead generation,
landing pages
Who It’s Best For            Agencies, service-based                                  businesses, and SaaS providersCoaches, course creators, eCommerce, affiliate marketers
Funnel Builder✅ Yes, but not as intuitive       ✅ Yes, industry-leading    
CRM & Contact
Management		✅ Advanced                        ❌ Limited               
Email & SMS
Automation		✅ Built-in                   ✅ Email only    
Membership Sites✅ Yes                                                 ✅ Yes                    
White Labeling✅ Yes (great for agencies)❌ No         
Website Builder✅ Yes                               ✅ Yes       
Integrations✅ Zapier, Stripe,            
Twilio, etc.		✅ Stripe, PayPal,
Kajabi, Shopify, etc. 

2. Funnel & Website Building

GoHighLevel offers funnel-building features, but they are not as refined as ClickFunnels. However, it includes a full website builder.

ClickFunnels 2.0: Known for its drag-and-drop funnel builder, pre-built templates, and A/B testing for conversions.

3. CRM & Automation

  • GoHighLevel: Complete  CRM with workflow automation, contact management, lead scoring, and SMS/email follow-ups.
  • ClickFunnels 2.0: Limited CRM features—mostly focused on capturing leads and nurturing them through email sequences.

4. Email & SMS Marketing

  • GoHighLevel: Built-in email, SMS, and voice automation with trigger-based workflows.
  • ClickFunnels 2.0: Integrates with third-party email tools but lacks SMS marketing.

5. Membership & Course Hosting

  • GoHighLevel: Membership & course hosting is available with automation.
  • ClickFunnels 2.0: Membership sites & course hosting but with limited automation features.

6. Pricing Breakdown

Plan                       GoHighLevel PricingClickFunnels 2.0 Pricing
Starter Plan$97/month (Basic CRM & marketing)$147/month (Basic Funnels)
Unlimited Plan$297/month (All features + SaaS mode)$197/month (Advanced Funnels)
Agency Pro
Plan		$497/month (White-label CRM,
SaaS mode, AI automation)		$297/month (Pro Funnels)

Which Platform Should You Choose?

✅ Choose GoHighLevel if:
✔️ You run an agency and need a CRM with client management and automation.
✔️ You want email, SMS, and automation included.
✔️ You need a white-label solution to resell under your brand.
✔️ You want membership and course hosting with automation.

✅ Choose ClickFunnels 2.0 if:
✔️ You’re a course creator, coach, or entrepreneur focused on high-converting funnels.
✔️ You prioritize drag-and-drop funnel building over CRM and automation.
✔️ You need a platform with pre-built funnel templates and A/B testing.
✔️ You don’t need advanced automation or SMS marketing.

FAQs: GoHighLevel vs ClickFunnels 2.0

Can I use GoHighLevel for sales funnels?

Yes, GoHighLevel has a funnel builder, but ClickFunnels 2.0 is better for high-converting, pre-built sales funnels.

Does GoHighLevel offer a free trial?

Yes, GoHighLevel offers a 14-day free trial, while ClickFunnels 2.0 provides a 14-day trial for $1.

Which platform is better for agencies?

GoHighLevel is better for agencies because it offers CRM, automation, white-labeling, and SaaS mode.

Can I send SMS and emails from ClickFunnels?

ClickFunnels 2.0 only supports email marketing (via integrations), but GoHighLevel offers built-in SMS, email, and automation.

Conclusion:

If you need a full CRM, automation, and marketing system, GoHighLevel is the best choice. However, if you’re focused purely on building high-converting funnels, ClickFunnels 2.0 might be better.

🚀 Final Recommendation:

For agencies & automation-focused businesses → Choose GoHighLevel
For funnel builders & course creators → Choose ClickFunnels 2.0

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