GoHighLevel Marketer’s Guide

How to Leverage GoHighLevel for Marketers

GoHighLevel is an all-in-one marketing platform designed to help businesses, marketers, and agencies manage their lead generation, sales processes, and customer relationship management (CRM) more effectively. Whether you’re running email campaigns, managing SMS campaigns, building websites, or handling customer reviews, GoHighLevel has tools that simplify and automate your marketing efforts.

In this article, we’ll cover essential features for marketers and how to use GoHighLevel to boost your marketing campaigns.

Campaign Automation

Setting up Automated Marketing Campaigns

GoHighLevel’s automation tools let you create and manage multiple campaigns that can trigger based on customer actions. These campaigns can include email marketing, SMS campaigns, and voice drops.

Steps to Create an Automated Campaign:

Go to the Automation Tab

Navigate to the ‘Automation’ tab in the GoHighLevel dashboard.

Go to the Automation Tab

Click on ‘New Workflow’ and start building your campaign.

Add Triggers

Choose triggers such as lead form submissions, website visits, or email clicks. You can set conditions that will launch the campaign automatically.

Configure Actions

Add actions such as sending a follow-up email, assigning a task to a team member, or sending a text message.

Publish the Workflow

Save and publish the workflow to have it run automatically when the triggers are met.

Example

You can set up a workflow to send a welcome email when a new lead signs up via your website, followed by a series of nurturing emails. You can also send automated SMS follow-ups for more personal outreach.

Email and SMS Marketing

GoHighLevel’s platform allows seamless email and SMS marketing integration, making it a powerful tool for nurturing leads and engaging with customers.

Email Marketing

Go to the Campaigns Section

Create or edit your email campaigns under the ‘Marketing’ tab.

Email Builder

Use the drag-and-drop editor to design visually appealing email templates.

Test and Preview

Preview your campaign across different devices and test your email delivery to ensure it reaches your target audience’s inbox.

SMS Marketing

Create SMS Campaigns

In the ‘Marketing’ tab, you can set up text message campaigns. SMS is a highly effective way to engage leads and customers quickly.

Integrate with Automation

Automate SMS follow-ups based on user behavior such as appointment bookings or form submissions.

Tips for Effective Campaigns

Personalize your messages using dynamic tags like {{contact.name}}.

Schedule your messages to be sent at optimal times.

Use A/B testing to determine what email or SMS content works best.

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GoHighLevel Marketer’s Guide

How to Leverage GoHighLevel for Marketers