Email Marketing in GHL
Email marketing remains one of the most effective digital marketing strategies, offering unparalleled ROI when done correctly. With GoHighLevel (GHL), you can streamline and optimize your email marketing efforts, creating automated campaigns that nurture leads, convert prospects, and retain customers. This guide will explore how to leverage GHL’s robust email marketing tools to maximize your results.
Email marketing is a standout feature of the GoHighLevel platform.
It offers user-friendly tools for crafting and managing email campaigns.
With GoHighLevel, you have all the resources necessary to design engaging marketing emails and run successful campaigns.
You can create emails from scratch or choose from a variety of templates. The drag-and-drop interface is easy to navigate and lets you fully customize your designs.
Once your email is ready, you can send it in different ways and integrate it into GoHighLevel workflows and triggers.
What Is GoHighLevel Email Marketing Used For?
The GoHighLevel email marketing tool helps you craft marketing emails for your own campaigns or your clients’.
You can send one-off emails to individuals or groups, set up sequences of emails to be sent at specific times, or use email as part of a larger multi-channel marketing strategy.
GoHighLevel doesn’t limit the number of email campaigns you can run or the number of clients you can create campaigns for, making the email marketing feature truly unlimited.
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How Does the GoHighLevel Email Building Tool Work?
You can access the GoHighLevel email building tool directly from your dashboard.
Just go to the Marketing section on the left side of the screen, open the sub-menu, and select Email.
All the tools you need to create your email marketing campaigns are available here. You can start with a template or create your email from scratch. Let’s take a closer look at each option.
Start Your Email From Scratch
To create your email without any pre-made designs, choose the Blank Template option. This lets you build your email entirely from the ground up.
Once you select Blank Template, you’ll be taken straight to the email building tool.
On the left side of the screen, you’ll see all the tools you need to create your email. To begin, simply drag and drop the elements you want into the main area.
After adding an element, you can click on it to open its settings and customize it. For instance, if you add a Text element, you can change its size, position, spacing, and font style.
Once your template is ready, you can send it out. Each template you create is saved in your template folder for easy access later.
Use Premade Templates
GoHighLevel offers a variety of pre-made email templates for you to use. The great thing about these templates is that you can personalize them to match your brand and style.
When you click on Create Email, you’ll have the option to Choose from Gallery. This section includes a variety of premade templates that you can use. Once you pick a template, the email builder will open with that template ready for you.
From there, you can customize the images, fonts, styles, and layout to fit your preferences.
Using templates is helpful because they provide a solid starting point, making it easier to get started, especially if you’re new to email marketing and aren’t sure how to design an eye-catching email.
Reuse Existing Emails From Previous Campaigns
If you’ve been using GoHighLevel’s email marketing tool for a while, you probably have several emails that you’ve created and sent. You can easily tweak and reuse these existing emails as templates, which saves you time when creating multiple similar campaigns.
Import Templates From External Email Services
GoHighLevel also lets you import any templates you’ve already created in services like ActiveCampaign or Mailchimp.
To import your email template from ActiveCampaign or Mailchimp, first, get the share link for the template. Then, click New in the GoHighLevel email builder and select Import Template from the dropdown menu.
Paste the URL into the provided space, and just like that, your template will be ready for you to edit and use in GoHighLevel.
Use HTML to Import Your Template
If you’re using an email platform other than ActiveCampaign or Mailchimp and want to import your templates, you can get the HTML code from that platform and paste it into GoHighLevel.
First, select the Blank Template in GoHighLevel, then choose the Code Editing option, and paste the HTML code into the provided space
What Are the Features of the Email-Building Tool?
GoHighLevel has everything you need to create beautiful emails quickly and easily. Even beginners will find this tool simple to use.
The interface is clean and user-friendly, with intuitive tools that are easy to navigate. Let’s explore the features in more detail.
Customize Every Aspect of Your Email
Whether you start with a premade template or build from scratch, you can customize every detail.
Use your brand’s colors, fonts, and styles. Upload images and adjust the layout in countless ways. By tweaking a few elements from a previous campaign, you can create a fresh design ready to send in just minutes.
You can also create buttons that perform various actions, like linking to a specific URL, downloading a file, or sending a voicemail.
Smart Drag-and-Drop Tools
You no longer need to be a coding expert or graphic designer to make stunning layouts.
GoHighLevel makes it super easy! Its drag-and-drop interface lets you create layouts in seconds, and it’s hard to mess things up. If you place something in the wrong spot, just drag it to where you want it.
The sub-menus for each element are very helpful, making it quick and easy to adjust any part of your layout.
Add Videos and Images
Visual elements can enhance your email’s attractiveness and grab your reader’s attention.
You can easily add both videos and images to your GoHighLevel emails. Just drag the Video or Image elements into the template builder and upload your selected media.
To select an image, you can choose one from your GoHighLevel image library or upload your own. The tool accepts JPG and PNG files.
This feature is great for adding personal touches like handwritten signatures or your business logo. Just upload a PNG image with a transparent background and add it to your template.
Adding videos is a bit different. GoHighLevel currently supports videos hosted on YouTube, Vimeo, Wistia, and HTML5. Simply copy the URL of your video and paste it into the provided space.
Your template will then show a clickable thumbnail of the video in the email.
Restore Previous Drafts
We all make mistakes, especially when creating new email campaigns. Luckily, GoHighLevel lets you restore previous drafts of your email designs, so you don’t have to worry about losing your work.
You can also preview your template anytime to see how your design is coming along. Just go to the Actions tab of the email template you want to check and click on Preview Template
Auto-Resize for Different Formats
One great feature of GoHighLevel is its ability to automatically resize and reformat your email templates for different devices. Your emails will look fantastic on desktops, laptops, tablets, and phones.
This saves you the hassle of creating multiple templates for different devices, making it a quick and efficient solution. You can check how each format looks in the Preview Template section mentioned earlier.
Choice of Sending Options
You can choose to send your email right away or schedule it for a specific date and time. You have complete flexibility with this option.
For instance, if you have a series of emails for one campaign, you can schedule them to go out daily or weekly instead of all at once.
Scheduling Batch Emails
You can also schedule your email campaign to be sent in batches. This means you can send emails to groups of contacts at set times, rather than sending them all at once.
This feature is helpful if you have a large contact list. It helps you avoid overwhelming responses or server strain. Sending emails in batches allows you to manage traffic more effectively.
Use RSS to Send Emails
RSS (Really Simple Syndication) lets your contacts see a curated collection of content all at once. An RSS email sends this content to your audience, keeping them updated on your business news and activities.
With GoHighLevel’s RSS email feature, you can schedule your curated content to reach your audience regularly—whether daily, weekly, or monthly.
To use this feature, select the RSS schedule when creating your email campaign and insert the RSS feed URL.
Add Trigger Links and Hyperlinks
While creating your email templates, you can add as many hyperlinks as you want. These can be highlighted text or buttons.
A cool feature of these links is that you can set them to trigger specific events. For example, if you include a link that takes readers to a landing page with a special deal, clicking that link can trigger a follow-up email with an additional discount
Create Custom Unsubscribe Links
Not everyone will want to keep receiving your emails, and that’s okay. You can create a custom unsubscribe link to help with this.
GoHighLevel allows you to create a unique unsubscribe link that directs to a customized landing page. On this page, you can simply express that you’re sorry to see them go, or offer clickable options to encourage them to stay.
View Statistics
You can check various statistics for all your email campaigns at any time. These stats give you a good idea of how your campaign is performing. Here are the key stats you can view:
- Recipients: The number of addresses you sent the email to
- Successful Delivery: The number of emails that were successfully sent
- Opened: The total number of times recipients have opened your email
- Clicked: The number of unique recipients who clicked on a link in the email
- Soft Bounces: Emails that failed to deliver because the recipient’s inbox was full or unavailable
- Hard Bounces: Emails that failed to deliver because the address doesn’t exist or was blocked
- Unsubscribed: The number of recipients who opted out of your emails
- Failed: The number of emails that couldn’t be delivered due to incorrect API keys
- Spam: The number of recipients who marked your email as spam
What is Mailgun?
Mailgun is a third-party service that GoHighLevel uses to send bulk emails. It allows you to send, receive, and track emails, and it’s free if you stay under 10,000 emails per month.
How to Set Up and Use Mailgun With GoHighLevel
It’s important to know that GoHighLevel uses Mailgun to send emails. The two systems are fully integrated, and you need to use Mailgun to send your email marketing campaigns. The setup is straightforward and usually requires minimal effort.
Why Do You Need a Mailgun for GoHighLevel?
When you start using GoHighLevel, you’ll use GoHighLevel’s default Mailgun account to send emails right away without needing to create your own account. However, you will eventually need to set up your own Mailgun account as GoHighLevel’s account may become overloaded.
It’s a good idea to create your Mailgun account soon after signing up for GoHighLevel. Mailgun is free unless you go over the 10,000 monthly email limit, in which case there are various pricing plans available.
How to Use Mailgun With GoHighLevel
Once you set up your Mailgun account, you need to create a subdomain for your main domain. For example, if your domain is topexpertmarketing.com, you could create a subdomain like email.topexpert marketing.com.
This subdomain will be used to send emails to all your contacts. You don’t need a separate subdomain for each client; you can mask the sender’s name and address. For example, emails for a client named “Dave’s Diner” can show as being sent from “dave@davesdiner.com via email.topexpert marketing.com.”
If a client needs to send many cold emails, you might want to set up separate subdomains for each one. This way, if one subdomain gets flagged as spam, it won’t affect the others.
How to Use Emails in GoHighLevel Workflows
Workflows outline an entire campaign from start to finish. In GoHighLevel, you can create your workflows using triggers and events from the Actions tab on the dashboard.
Create an Email-Based Workflow
For example, imagine you send an email inviting people to a free online webinar. Depending on the recipient’s actions, different events can be triggered. Here’s how it could work:
- Button clicked but no further action
Triggers a follow-up email after 24 hours
- Button clicked and recipient signed up
Triggers a sequence of reminder emails leading up to the webinar date
- Button clicked, recipient signed up but missed the event
Triggers an invitation to watch a replay of the webinar.You can add many variables to your workflow, making it as complex as you need. Once set up, your workflow will run automatically.
Incorporate Emails Into a Multi-Channel Workflow
GoHighLevel workflows can include other communication channels, not just email. Depending on your campaign, you can add SMS or voicemail reminders alongside email.
For example, the email invite for the webinar could trigger SMS reminders instead of more emails.
Final Thoughts
GoHighLevel covers all aspects of email marketing. While the workflow feature can seem complex, the email-building tool is easy to learn, even for beginners.
If you’re feeling unsure about getting started, I recommend checking out the GoHighLevel Support Portal. It has plenty of walkthroughs, articles, and videos to help you. With a little practice, you’ll be creating effective email campaigns in no time!
FAQ,s
What is GoHighLevel’s email marketing tool used for?
GoHighLevel’s email marketing tool helps you create and manage marketing emails for your own campaigns or for clients. You can send one-off emails, set up automated sequences, and integrate email into broader marketing strategies.
How do I start creating emails in GoHighLevel?
You can access the email building tool from the Marketing section of your dashboard. Choose to start with a blank template or select from a variety of pre-made templates available in the gallery.
Can I customize my emails?
Yes! You can fully customize every aspect of your emails, including colors, fonts, styles, images, and layout. You can create buttons for different actions and add personalized touches like logos or signatures.
Can I import email templates from other services?
Yes, you can import templates from services like ActiveCampaign or Mailchimp by using their share link. You can also paste HTML code from other platforms if needed.
What features does the email-building tool include?
The email-building tool includes smart drag-and-drop functionality, options to add videos and images, auto-resizing for different devices, and the ability to restore previous drafts.
How do I schedule emails for later delivery?
You can choose to send your email immediately or schedule it for a specific date and time. You can also set up sequences of emails to go out daily or weekly.
What is RSS email, and how can I use it?
RSS (Really Simple Syndication) allows you to send curated content to your audience. You can schedule RSS emails to deliver updates regularly by inserting an RSS feed URL when creating your campaign.
How can I track the performance of my email campaigns?
GoHighLevel provides various statistics for your email campaigns, such as the number of recipients, successful deliveries, opens, clicks, unsubscribes, and spam reports.
What is Mailgun, and why do I need it for GoHighLevel?
Mailgun is a third-party service that GoHighLevel uses to send bulk emails. You’ll initially use GoHighLevel’s Mailgun account but will eventually need to set up your own to manage your email volume effectively.
Can I create custom unsubscribe links?
Yes, GoHighLevel allows you to create custom unsubscribe links that direct users to a personalized landing page, helping you manage your email list effectively.
Conclusion
Email marketing is a powerful tool in your digital marketing arsenal, and with GoHighLevel, you can streamline your efforts to create highly effective campaigns. By building a quality email list, segmenting your audience, creating compelling emails, and continuously optimizing your strategies, you can drive significant results for your business.