GHL vs Ontraport

GHL vs Ontraport: A Detailed Comparison to Help You Choose the Best CRM for Your Business Needs. GoHighLevel (GHL) and Ontraport are two powerful platforms designed to streamline customer relationship management, automate marketing, and boost sales. But which one is the better fit for your business?

In this article, we’ll compare GoHighLevel and Ontraport regarding features, pricing, automation, ease of use, and customer support. Whether you’re a marketing agency, entrepreneur, or small business owner, we’ll help you decide which platform best fits your needs.

Key Takeaways

GoHighLevel (GHL) is an all-in-one CRM designed for agencies, with marketing automation, funnels, SMS, and white-label SaaS options.
Ontraport is a CRM focused on small businesses, offering email marketing, automation, and in-depth analytics.
Pricing: GHL is more affordable and includes more features in its lower-tier plans.
Ease of Use: GHL has an intuitive interface, whereas Ontraport has a steeper learning curve.
Support: GHL provides 24/7 chat support, while Ontraport offers limited live support.

Overview of GoHighLevel (GHL) and Ontraport

GoHighLevel (GHL)

GoHighLevel is an all-in-one marketing, sales, and CRM platform designed primarily for marketing agencies and businesses that want to manage their clients’ campaigns in one place. It combines CRM, marketing automation, funnel building, and reputation management into a single platform. GHL is known for its white-labeling capabilities, making it a favorite among agencies.

Ontraport

Ontraport is a robust CRM and marketing automation platform tailored for small to medium-sized businesses (SMBs) and entrepreneurs. It focuses on automating sales and marketing processes, with features like email marketing, landing pages, and e-commerce functionality. Ontraport is ideal for businesses looking for a scalable solution to manage customer relationships and automate repetitive tasks.

1. GHL vs Ontraport: Feature Comparison

Feature	GoHighLevel (GHL)	Ontraport
CRM & Contact Management	✅ Advanced pipeline tracking & automation	✅ Lead tracking, deep segmentation
Sales Funnels & Landing Pages	✅ Built-in funnel & website builder	❌ No dedicated funnel builder
Marketing Automation	✅ Advanced workflows with SMS & email	✅ Strong automation, but only in higher plans
Email & SMS Marketing	✅ Email + SMS marketing in all plans	✅ Email only (SMS requires an add-on)
Membership Sites	✅ Built-in membership area	✅ Available in higher-tier plans
White Label SaaS	✅ Yes, resell as your own CRM	❌ No white-label option
Reporting & Analytics	✅ Custom dashboards & reports	✅ Stronger analytics & reporting tools
Customer Support	✅ 24/7 live chat	❌ Limited live chat hours

Winner: If you’re looking for a CRM with funnels, automation, and SMS marketing, GHL is the better choice. If you need detailed reporting & analytics, Ontraport has an edge.

2. Pricing Comparison: GHL vs Ontraport

GoHighLevel (GHL) Pricing

Plan	Price	Features
Starter Plan	$97/month	Single account, CRM, sales funnels, automation, email & SMS marketing
Unlimited Plan	$297/month	Unlimited sub-accounts, full automation, SaaS mode, white-label branding
SaaS Pro Plan	$497/month	Everything in Unlimited + AI features, premium automation, advanced reporting, and resell capabilities

🔗 More Details on GHL Pricing: GoHighLevel Pricing Guide

Ontraport Pricing

Plan	Price	Features
Basic Plan	$24/month	Email and text message automation, web forms and pages, and a scalable platform for growth
Plus Plan	$83/month	Advanced automation, lead scoring, payments, membership sites
Pro Plan	$124/month	Marketing analytics, deeper segmentation, and e-commerce features
Enterprise Plan	$249/month	Custom pricing, enterprise-grade automation, API access

🔗 More Details on Ontraport Pricing: Ontraport Official Pricing

3. Ease of Use & Interface

GoHighLevel: User-friendly with drag-and-drop builders, pre-built templates, and easy automation setup.
Ontraport: More technical with a steeper learning curve, requiring training to maximize its features.

Winner: GHL is easier to use, especially for beginners and agencies.

4. Customer Support: Who Offers Better Assistance?

Support Option	GHL	Ontraport
24/7 Live Chat	✅ Yes	❌ No
Phone Support	❌ No	✅ Yes (limited hours)
Email Support	✅ Yes	✅ Yes

Winner: GoHighLevel offers 24/7 chat support, making it more accessible.

5. Which CRM is Best for You?

Choose GoHighLevel if:

✅ You run a marketing agency and need an all-in-one CRM.
✅ You need funnels, automation, SMS, and email marketing in one place.
✅ You want affordable pricing with unlimited sub-accounts.
✅ You need 24/7 support.
✅ You’re looking for a white-label SaaS platform.

Choose Ontraport if:

✅ You need advanced email automation and deep analytics.
✅ You’re a small business focused on customer segmentation.
✅ You don’t need white-label options.
✅ You have a team experienced in CRM platforms.

FAQs: GHL vs Ontraport

Is GoHighLevel better than Ontraport for automation?

Yes, GHL provides multi-channel automation (email + SMS), whereas Ontraport is stronger in email marketing automation.

Does GoHighLevel integrate with other tools?

Yes, GHL integrates with Stripe, Twilio, Mailgun, Zapier, and more.

Can I use GoHighLevel for small business CRM?

Yes! While GHL is great for agencies, small businesses can use its CRM, automation, and marketing tools effectively.

Does GoHighLevel support white-labeling?

Yes! GoHighLevel allows agencies to rebrand and resell the platform as their own SaaS product. Ontraport does not have a white-label option.

Conclusion

GoHighLevel is the best choice for agencies, SaaS entrepreneurs, and those needing an all-in-one CRM with white-label capabilities.
Ontraport is better for businesses that prioritize in-depth analytics and advanced email automation.

👉 For agencies and businesses looking to scale fast, GoHighLevel wins!

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GHL vs Ontraport

Key Takeaways

Overview of GoHighLevel (GHL) and Ontraport